Music can deliver a variety of roles in different situations. Throughout history, music has been used to promote culture, and show the specific attributes of certain groups of people and communities. Music has been used as a form of self-expression, and as a way for individuals to express their ideas, principles and belief system. And in today’s contemporary times, music has adopted a commercial purpose, and has become a source of inspiration and employment for many. But there’s one more use of music that has defined the industry in the last few years-music as a way to promote a cause.
Charity concerts for charitable purposes
Compared to usual commercial concerts that are loaded with corporate concerts and attendees who are looking for fun and party, charity concerts have other purposes. These concerts will usually involve comedians, musicians and other performers who are tasked to provide entertainment for an important cause, or a humanitarian crisis. In many cases, charity concerts will have two critical purposes- concrete and subjective purposes. The concert has a concrete purpose if the musicians and the organizers of the concert have listed down specific, physical and quantifiable objectives that they want to achieve at the end of the charity event. For example, a non-government organization may invite a few musicians to play at an event, and the proceeds will be used to buy musical instruments like drums and quality guitars like Ephiphone Dot that can be donated to a school or a community. Or perhaps the group in charge of the concert expects to raise funds, like a few thousands of dollars for patients suffering from a rare disease. This type of concert is normally common and adopted in many communities, where volunteerism is still alive. In these kinds of activities, the musicians may also provide their services for free, and usually they believe in the cause and objective of the host.
Also, charity or benefit concerts may have substantial or subjective purpose. Compared to specific objectives that usually in the form of money or physical items, subjective purposes may refer to qualitative results or outputs. For example, during the months when Hurricane Sandy struck the United States, a number of organizations hosted charity concerts not just to raise funds, but also to raise awareness. This was also true during the 1980s, at a time when the African region was reeling from the effects of poverty, and many are suffering from hunger, groups have joined forces to raise awareness. These concerts called for different groups to work together, find a concert location and help in setting up a grand concert venue, complete with all the usual musical equipment and systems from performance-grade amplifiers, wide TV screens, sound systems, guitars and the best drum sets.
Charity concerts are not your ordinary concerts, where fans and individuals can meet for fun, entertainment and a night of songs and pyrotechnic. Although these concerts are all about music, the artists and musicians and the appreciation of music, these can also be about a purpose and a message- a purpose to raise awareness, and hopefully pass the message.