Political campaigns often bring out the best (and also the worst) in many campaign operations and the candidates themselves. Since the prize and the objectives of a political campaign are large in magnitude and can decide the future of a state or country, political campaign operatives leave nothing to chance when organizing a political campaign. After all, the main objective of a political campaign is to influence and motivate the decisions of the body to come up with an advantageous position, and ultimately win the elections. Whether the campaign is to elect a senator, a local chief executive or the president of a country, political operatives tap into all available resources to tilt the opinion in their favor.
For this reason, many political operatives have tapped into creative ways and strategies just to get the attention of the electorate. Many established and experienced pollsters and campaign officials usually flood the airwaves, set-up interviews and take the social media to advance the candidates’ interests. But there’s one more creative strategy that can work for any political campaign- music. While music is primarily seen by many as a form of entertainment, this can be used for political purposes as well, provided this is used the right way.
How can music add value to a campaign?
Music is an important reason, and packs power that can help define or at least influence the elections. When a political campaign chooses the appropriate music for a candidate or a campaign event, this can help inspire, energize and move people and the electorate in specific ways. If you set-up a campaign in a certain area, and you integrate music or musical performances in the campaign stump, then this can help engage and motivate the attendees. The attendees and the supporters of the candidate will not easily get bored if you have set up the stage, complete with the best acoustic guitars, drum sets, speakers and even a high-end tube amplifiers. If the candidate is running late, you can always allow the band and the singer to take over and entertain the crowd.
Also, the use of music can also help create the right branding for the candidate. For a struggling candidate who is having a hard time connecting with a target audience, like the young voters, music can serve as a value-adding activity in many campaign stops and rallies. A music video or a campaign song can be developed to be used by the candidate so that this video or song can be played at rallies. And in case there are gaps in the speeches and stumps of candidates, the candidates can easily insert music or a performance to keep the audience engaged and inspired.
There are many uses of music and musical performance, including in political campaigns. And the trend to use music and the need to invest in musical instruments are not new. In the past few years, many candidates have used music to their advantage, and the result is an election cycle that favored them.